5 Rules for Website Writing/Design
Lead with Interesting Text : Online readers scan pages for information, if they don't find the information quickly they will get bored and look elsewhere, so capture their interest by putting the best content of the web page at the top of the page.
Inform with Interesting and Meaningful Links: Web visitors decide in a matter of seconds whether your page is worth reading, When you choose bland content neutral words for your hyperlinks they lose interest, make the links interesting, so they are enticed to investigate further.
Another way to make your links more interesting is to follow them with a Blurb. A blurb is a short paragraph that previews what's on the other end of the link.
Employ Consistent Navigation Throughout The Website : Put a Home link in the upper left corner of very of every page, but if your website has more than six pages put a link in at every other page. You should group your pages according to function (an archive, a marketing page, catalogue, membership directory etc.) and give each main section it's own local table of contents. You should provide links on every page to the main sections of your website.
Chunk The Text : Chunking means breaking up the text so readers do not see a solid block of text. Text that has been chunked effectively should stand alone and work well with the rest of the hypertext document. Chunked text improves screen reading by giving the eyes a rest and helps the reader retrieve and process information more quickly and remembering it longer.
Simple Website Design : Most Internet users don.t search for a WWW to be impressed by the graphics the web author has used, they go for the information contained there in. Sop when designing and laying out a website take it easy on the animated/ large graphics and flashing buttons, not only does it take longer for the page to download, but it can be annoying and detract from the information on the site. If a site is taking a long time to download some user will simply give up and look for the desired information elsewhere
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